Bakersfield Market Research                       “Central Valley Expertise. Global Insight.”

Bakersfield Market Research was founded in Kern County in 2001 with a mission to deliver high-quality data collection and consumer insights across California. Over the years, we’ve expanded our reach from Central and Southern California to include Los Angeles, Ventura, and Northern California—providing reliable, data-driven research that empowers smarter business decisions.

Our team is highly trained in advanced interviewing, screening, and participant recruitment techniques. We specialize in identifying the right respondents to match your company’s specific research goals. All recruiting is conducted in secure, centrally managed locations with strict oversight to ensure confidentiality and quality control. At every stage, we deliver accurate, reliable data that drives confident business decisions.

For more than two decades, Bakersfield Market Research has delivered exceptional qualitative research with a foundation of integrity, transparency, and trust. We operate state-of-the-art focus group facilities in Bakersfield, Los Angeles, and Orange County, designed to provide clients with a seamless and professional research experience. As a family-owned firm, we take pride in offering a personalized, hands-on approach—tailoring every study and session to meet the unique needs of our clients.